Research On Marketing Strategy Of Teaching Supplementary Books In J Company

Teaching supplementary books are a unique phenomenon in China's publishing industry.They have absolute Chinese characteristics and are not available in other countries.Teaching aid books for primary and secondary schools are necessary auxiliary materials for teachers to consolidate classroom teaching achievements.At the same time,they are an important way for students to cope with various examination modes and fully grasp the knowledge of teaching materials.Relevant data predicts that the number of compulsory education students in primary and secondary schools in China will exceed 165 million in 2020.Based on the current fierce competition for educational resources,every parent spares no effort in investing in children's education.As an important supplement to teaching materials,teaching aids for primary and secondary schools have played an increasingly important role in student learning,and are favored by parents,teachers and students.Because it has the advantages of helping students to study and test,and conforming to the matching version of textbooks,after the domestic primary and secondary teaching aids have become the variety of textbooks,the most important rigid demand.For the development of education,supplementary books for primary and secondary schools are of great significance.They not only bear the responsibility of basic education,but also play a role in cultivating students' long-term quality.At the same time,it also promoted the research on the working methods and laws of the socialist system with Chinese characteristics,and made useful explorations for it.This article uses marketing theory and discusses J Company based on a combination of theory and practice.Firstly,it analyzes and studies the specific research situation and related theoretical results of marketing at home and abroad.Then,based on the development of J Company,the company conducted SWOT analysis,carried out in-depth research on the advantages,disadvantages,opportunities,and threats,as well as external and internal environmental factors currently facing it.The market segmentation adopted STP analysis to accurately target the market Positioning,through analysis of the target market,combined with the theory of 4Ps marketing in marketing,research and formulate a book marketing strategy suitable for J company's primary and secondary education,and discuss it from four factors,including product factors,price factors,channel factors As well as the promotional elements,and finally the targeted safeguard measures for the construction of marketing strategies.