The Research Of Supplementary Books' Marketing Strategies Of Guangxi Nationalities Publishing House

In recent years, with deepening of Chinese cultural system reform, Chinese publishing industry has undergone tremendous changes. In preparation for business transformation, a large number of publishing houses have reduced staff. Among them, the book distribution of press will be most affected. Because of the single method and lack of creativity, the traditional book marketing model already cannot suit and satisfy the need of the development of the publishing units in this body restructuring reform. Further researching and designing a new book marketing model which will integrate into a brand new marketing idea and method is imminent.This article is taking the supplementary books of Guangxi Nationalities Publishing House as the research object. According to the investigation of supplementary books' characteristic and the marketing situation, and the study of the internal environment and the external environment in book marketing, we can analyse the existing problems of the books in the marketing process and find out the reasons for the problems, so to develop marketing strategies for supplementary books of Guangxi Nationalities Publishing House, including market segmentation, target market selection, market positioning, product strategy, price strategy, channel strategy, promotion strategy, interactive strategy, marketing strategy, etc. At the same time, there will be a full consideration when the new marketing strategies are implemented, we should make corresponding solutions to make our industry competitiveness, brand awareness get promoted, and economic benefit, social benefit are improved.