Research On The Dissemination Content And Effect Of Weibo Female Vlogger Under Visual Culture

Vlog is a kind of blog log in the form of video expression,full name is video blog.It is the product of PGC and UGC era in which the creator records his daily life by taking video and disseminates it with image instead of words or photos.As a way for young groups to express themselves and record their lives,vlog has won a certain communication market in the short video media pattern with its distinctive characteristics of documentary,participatory and personalized.Women's Vlogger has become one of the representative products of subculture because of its characteristic content and distinct style,which has a great influence on teenagers and other communication groups.In this study,female Vlogger,who has a great influence in micro blog communication in recent years,is selected as the research object,and its communication content is explained in depth from the perspective of visual culture,and its communication effect is empirically analyzed,and then the strategies of social communication and rational construction of female Vlogger are put forward.The first chapter is the introduction,which mainly explains the concept and research literature of vlog and visual culture,and demonstrates the rationality of cultural research perspective.The second chapter introduces the main types and characteristics of female Vlogger video content,and explains its cultural representation from three aspects of "body landscape,consumption culture and daily life beautification".The third chapter uses the method of questionnaire to investigate the female fans'contact with female Vlogger and the frequency of contact.The fourth chapter discusses the communication satisfaction mechanism of female Vlogger to young female groups.The fifth chapter analyzes the content production of female Vlogger from the perspective of subculture.As a new cultural form,visual culture,with "image" and "landscape" as the core,makes the audience have alternative illusions about the characters by creating "imitations".From the dialectical point of view of communication function,the visual content of female Vlogger not only provides emotional companionship,life example and spiritual comfort for fans,but also allows some fans to indulge in it.The anesthetic function of social communication is at a glance.The followers of the two-level communication,especially the hardcore fans,are dominated by the popular consumerism and aestheticism.They live a virtual life in the imaginary space of video reading,relying on or even blindly buying the products used by the bloggers.They lack the essential understanding of the"performance" built by the video creators with daily life scenes and personal images.Therefore,the content output of female Vlogger in microblog needs to be optimized to attract and lead the audience with models.At the same time,the audience must improve their media literacy,cultivate their cultural vision and enhance their rational spirit.