Research On The Current Affairs Of Phoenix Weekly In2012

In the background of increasingly intensifying competition for audience betweenmedia, news magazines, however, an up-and-coming, presents an attraction of depth andperspective. Brand prominence building by modeling trumps is one of their powerfulstrategies. As the core of news magazines, current issues are highly developed andregarded as a key of mass fascination. All this leads up to an reality that analyzing thesuccessful cases is of most importance to the improvement of Newsweek.Phoenix weekly is a leading political news magazine organized by Hong Kong.Phoenix weekly limed editing and publishing acess to China States Council InformationOffice and the States Press and Publication Administration in China. It’s volumes aboutpolitics, cultures and economies around global Chinese area, and it’s trump column,current affairs, plays the predominant role with fancy designs and transcend visions. Inthis paper,current’s texts, forms and schemes are discussed. The summary of both itsadvantages and advises may enlightens current media.The article is divided into four chapters.Introduction and first chapter mainly to clarify the research background and object,make clear of some research about the current academic placement of Newsweek and therelationship with current affairs, introduce something about the development of currentaffairs. Analysis the develop reason of current affairs from two parts,the need of readerand the Communicator competition consciousness.Second chapter Mainly analysis from the perspective of current affairs program textabout topic selection, content aspect, through the text statistics2012,36to detailedanalysis of the content of the "current affairs program characteristics.Third chapter cares about current affairs program on column shape and layout study,make clear of the relationship between current affairs program and newsweek wholeactive contact..Fourth chapter is to gave some Suggestions about current affairs on the developmentof the future,on the the basis of clear,, summarizes revelation, break through thebottleneck, let the weekly news magazine can be more mature in this section, play a moreimportant role in the weekly news magazine.