Phoenix Weekly Ten Years Development Strategy Research

Phoenix Weekly ,Phoenix Satellite Television Holdings Limited of Hong Kong organized by the Hong Kong. Phoenix Weekly Magazine Limited editing and publishing, access to China's State Council Information Office and the State Press and Publication Administration in China licensed to issue reports on current affairs,politics, andculture-based Journal of political and economic big. Phoenix Chairman Mr Liu Changle, Chairman himself as a Phoenix Weekly and producer. Three per month, every five published, "Phoenix Magazine" adhering to the Hong Kong "Ta Kung Pao, "the newspaper policy, the implementation of no party, no faction, no personal, no selling, no blindness, determined to "provide independent advice for the global Chinese to Global issue forward-looking "Chinese judge, " loyalty to do independent social instrument. "Phoenix Magazine"as their "mother", like Phoenix, with the mainland compared to the news weekly class is different in many ways, the news, unique The geographic advantage, exotic temperament, open topics, articles, etc. are the depth and breadth of the mainland news weekly classes do not have. "Phoenix Magazine" is now considered influential in the Mainland, the news weekly category, from 2000 On 30 June 2010 officially inaugurated the 10 years, its influence rising, indicating that the success of its development strategy and its success are inseparable.This thesis is the "Phoenix Magazine" founded 10 years (2000-2010) development strategy and its development strategy path stages of change, the focus is the study of its development strategy in the past 10 years, which experienced a change, only China's development strategy is the political news as well as how to establish its core development strategy - how content is king reflected, the paper also analyzes the "Phoenix Magazine" in the form of issues, including its cover - a strong visual impact, color Be used. In addition the paper also analyzes the current development of China Press Journals situation, what problems faced, "Phoenix Magazine"development strategy to mainland news weekly class which brought inspiration. Finally, the paper also for "Phoenix Magazine"in the future what to do to achieve better development of several put forward their own views, wishes to "Phoenix Magazine" for the development of a useful reference.