| In recent years,China 's TV variety shows have various types and a large number,and you can sing on the TV screen.However,as the pace of life of the public is accelerating and the social pressure is gradually increasing,the fast variety show,which is the main game confrontation,is more and more abandoned by the audience,and the slow variety show with a fresh style and soothing and tranquility is also facing serious homogenization and audience aesthetics.Problems such as fatigue.Against this background,emotional observation variety shows have sprung up and attracted wide attention from the audience.As an extension and development of slow variety,emotional observation variety shows pay more attention to showing the authenticity of real social life and emotional communication between people,and show a series of social pressures and hot topics in front of the camera,and then through the program Second,the analysis and discussion of the on-site guests formed topics and caused heated discussions.Since the birth of emotional observation variety shows,word-of-mouth viewing has achieved double harvests and provided production templates for other vertical emotional variety shows.The success of emotional observation variety shows is inseparable from changes in national policies and regulations,the development trend of variety shows,and users' aesthetic appeal to emotional resonance.Emotional observation variety shows adhere to the concept of "observing life",and carry out narratives around the theme of "communicating emotions".From a dual perspective,the narrative structure is fuller,multiple decodings make the dialogue more open,and documentary in the production of suspense makes sympathy more.Diversity,completed the text construction of the program.In the study of program characteristics,this article selects the most representative emotional observation variety show: Hunan Satellite TV "My Home" series of programs,starting from classic cases,this type of program is analyzed.First of all,emotional observation variety shows use the "self-narrative style" of the observed guests,the "multi-narrative style" of the observer,and the "narrator" of the program producer as the main body of communication from a multiple perspective;second,the emotional observation variety show Adhere to the coexistence of reality and diversity in the content of communication,mainly reflected in the selection of realistic themes that reflect social problems,the interpretation of behaviors generated by "observation",the discourse of audience from private to public domain,and from a dual perspective and multiple Structured content under decoding;Then,emotional observation variety shows establish diversified communication channels,network interaction,realize online and offline integrated communication,and pay special attention to the promotion of programs on social platforms to maintain topical popularity;Emotional communication and humanized expressions meet the aesthetic requirements of the audience.Suspenseful documentary strengthens the audience's multiple empathy.In addition,the audience's posture of participation and dialogue also reconstructs the power of transmission and reception.Emotional observation variety shows have exploded in the variety market in the past two years,but there are also development bottlenecks.How to choose between homogenization and in-depth content,how to grasp the innovation and continuity of the program,how to coordinate the individuality and integrity of the audience,and how to balance the logic and authenticity in the narrative are worthy of consideration.Therefore,observation variety shows should use differentiated positioning to explore new areas of observation,integrated marketing to shape localized brands,use big data to dig deeper into audience needs,and create multi-dimensional perspectives and innovative editing methods. |
