Study On Media Marketization Of The New Media

Reading on Ten has get A round of financing over 60 000 000 yuan since the early of 2017,which valued at about 400 000 000 yuan by the January of 2017.The public are all amazed at the high finance,and they have felt the bright prospects of"user-operated media" startup and the strong strength of converting its capital into cash.The new media has to join in market competition,and shall operate independently with all its assets,and be responsible for its own profits and losses.With the rapid development of Internet,the new media has achieved great development.Especially,the great rise of the public of WeChat has brought enormous competitive pressures for the new media Industry.The market plays a conclusive role to distribute disposition of resources,so,market characteristics further enhanced.Millions of followers,millions of hits and millions of financing all reflect the big strength of the new media.Millions of people have used the Media platform In a few short years,so the public platform has become one of the most popular Apps.Rapidly,it has been the position of "user-operated media" startup and the transformation of traditional media,because of its powerful Interactivity,instant feedback,and its specific of push.Media platform provides opportunity for traditional industry,individual and enterprises,and it accelerated the marketization of media at the same time.On the one hand,there are many kinds of content in the Media platform.If you want to stand out from the competition,you have to find out your target audience according to the market demand.On the other hand,under the new media environment,you have to adopt your content and articles to readers,whether reading habits or consumptive habits.Under such background,this dissertation regards Media platform as the breakthrough of study.The writer has studied on Tencent's regulation for the public platform and the influence of relevant Chinese laws and regulations.Besides.The writer selected a vip user called "MiMeng" at random as a subject for study.By analyzing the Tweets,I try to look for ways of content authoring,advertisements,and marketing.Besides,the writer analyzed on the other VIP users' operating models to search for the features of production and marketing,from an outsider's perspective.The article is about the development of new media,market access system of Media platform,and ways of capital operations,in terms of the rationality economic theory.The first part is mainly about definition on correlative conception and market access system of Media platform,In this part,you can get to know the current state of new media marketization at home and abroad.The writer will summarize the development characteristic of new media on the basis of concept and development processes.The second part is talking about market operation of Media platform.According to analyzing the tweets' text and advertisement of these VIP users like MiMeng,the writer will analyze the developing trends of institutional operations and matrixing process.The third part is about the capital market operation and the pattern of converting knowledge into cash in the Media platform.After the research on these VIP users of WeChat,such as Reading on ten,logical thinking,the writer will explain the pattern of the capital market operation.The last part sums up the spread features and some problems in this area.On the basis of intense research for market-oriented development of new media,the writer will seek for problems and saving grace in the development of new media technology,in order to make a contribution to the new media.