Historical Image Of Individuality

After being broadcast in 1996,Phoenix Satellite Television had brought a great influence to media industry,and it made several conspicuous elaborated cultural program.Among them,Secret Documentary is made in 2003.Special social background,unique location and advantage in resource lead Secret Documentary to be a nova in television programs.The cultural program has been in high grade after 12years' experience in TV.It sought all kinds of people,to reappear their daily lives,including someone who owns their own history,by broadcasting their lives,Secret Documentary wanted to show their spiritual power,it also provided a public speech space,with equality,warmth and empressement,aimed to offer rights for public,showing strong concept of civilians and humanistic care.First,in the light of narratology,this ‘folk archive in 21 st century 'program has owned its systematic narrative style.In one hand,based on stable and classical narrative construction of Thomson,Secret Documentary showed various of people and their colorful lives.By reporting ordinary people's stories,the program was full of humanistic content,radiated the glory of human nature.In the other hand,the program text chose dual narration and pluralistic narration as its narration strategies,with combination of documentary and artistic method.These skills delivered the profound ideological connotation beyond texts themselves,stimulated audiences' thinking and emotion.Every piece of image,word and sound in video has transformedinto expressive symbol,drawing the producer's intention utmost.Second,from social culture,Secret Documentary accepted the cultural conception of Phoenix TV,insist guiding the development of current social culture in the role of watcher,transmitting lofty spiritual pursuit and value as a communicator,waking people's national memory and collective consciousness,to mold social identity and promote social integration as a constructor.In 2005,Secret Documentary turned into a oral history teller,began to discover grand historical background from average people by adopting a flexible and abundant narration method.It proved that every in the time has right to write his own history,people can find referable experience in from details in stories.There is no doubt that Secret Documentary set a good example in TV programs about the balance between commercial ambition and social responsibility.However,it also need check itself and keep the pace with the time.In the heteroglossia public communication age,the program must go with the flow and capture the development opportunity.The article offers it some issues in content and system,and suggest it to correct,also,it gives some suggestions accord to the problems revealed in the paper,those are ‘step by step' strategy to reform itself,import the CIS system,change and develop its brand image,concrete content and propagandizing In this way,Secret Documentary can be a qualified,meaningful and sustainable TV program.