Media Change: Suihua TV Oral History

The local TV stations were established under the country policy of establishing from four levels. As a basic mass media,it makes an indelible contribution to promotion of Party and dissemination of information. In recent years, with increased competition on the rise of the new media, to survive or develop, local TV station is facing severe challenges. Taking Sui hua television as the researching target, the participants, administrators and media practitioners of Sui hua television will dictate changes and replacements of history on this station, use relevant documentary literature, which stimulate Sui hua historical development of television. According to historical changes of some of the key nodes of the factors, which they will find its factors that affect development and analysis social motivation of local TV stations And thus we can accumulate experience, provide blueprint, and expand space for survival and development in order to help local TV stations in the future to convert the crisis into opportunity.