Strategic Study On The Development Of Tin Kei Art Training School In Shijiazhuang

In recent years,the sports training market has developed rapidly,among which the Sports Arts Training has been recognized by the society and welcomed by parents.As an early-established and large-scale Sports Training School,the Tianqi Arts Training School in Shijiazhuang is now in an important strategic opportunity period.Facing the fierce market competition,Tianqi Art Training School needs to further develop in scale and quality,so it is imperative for the school to carry out strategic adjustment.The literature method and the workshop discussion are used to establishes the research mentality.The interview method,the scene observation method,the logical analysis method are used to summarize the Tianqi Art Training School's basic situation.The political,economic,social and technical environment of Tianqi art training school are analyzed with PEST tool,and the industry competition is analyzed with five-force model.At the same time,the school's internal resources and teaching capacity,marketing capacity,management capacity,the ability to use information inventory are checked.On this basis,SWOT tools are used to summarize the strengths,weaknesses,opportunities and threats of the school,and carries on the combination Matrix analysis.Through the analysis of combination matrix,it is concluded that Tianqi art training school should choose st strategy combination and adopt the vertical integration strategy to extend the value chain vertically: to expand the cooperation business of the source of students in the upper section,to strengthen the output project in the lower section,and to strengthen the planning of competition activities inside and outside the school;to choose the strategy of differentiation at the business level,and to establish brand of sports dance projects,and to form the characteristics in teaching,training,competition and other aspects,and strive to obtain Defensive Competitive Advantage;Finally,through human resources,marketing,teaching and training,information-based upgrading and other functional level strategy to ensure the development of Tianqi art training school in the market competition.