Shan Dong Yc College Development Strategy Analysis

Since reform and opening up, our country private higher education restoration and rapid development, and has formed certain scale, the school level constantly enhances, the education quality also constantly improves, in2012Beijing City College and other private colleges will become our country’s first obtain the master recruitment of students qualifications the colleges, enabling the private higher education development of our country also to make the new breakthrough, moved toward higher level of development, and showed5colleges strong college overall strengths and high school level, was our country private higher education development set up the flag of study. The private higher education became the important component of our country higher education, is playing more and more vital role in the higher education enterprise of our country, and promoted our country higher education gradually to move toward the popular the advancement, but we should also see in the higher education market more and more keen competition phenomenon, the privately-run institution to obtain the survival and sustained development, must formulate to suit own the strategic plan of development.This article profits from the strategic management theory and analysis method, through to the Shandong YC College macro environment and industry structure, the internal condition and SWOT analysis, proposed that Shandong YC College development strategic objective, work policy and strategic choice, has explored the strategic measurement.This article firstly introduces the related theories of strategy and strategic management; then the YC college in Shandong, the external environment and internal environment analysis, and analyzes the process of Shandong YC college development opportunities, threats, advantages and disadvantages of using the SWOT analysis method; and then combined with the target of the development strategy of Shandong YC college, puts forward the development strategic choice; finally, from continue to adhere to the rule of law, strengthen the standard management; strengthening the construction of teachers team; open education, innovating the mode of talent cultivation; to strengthen students’education, management and employment; to improve school conditions, pay close attention to cultural construction; pay attention to the enrollment and school funding and other aspects of the implementation of the strategy.