Research On Development Strategy Of Mingcheng Training School Co.,LTD

In the era of global knowledge and information,people are paying more and more attention to self-education.Under the background of exam-oriented education in China,the development of education and training industry has gradually spread to the compulsory stage of primary and secondary schools in my country.In recent years,as my country’s per capita income has increased,families’ investment in children’s education has also increased accordingly,and the demand for high-quality education has become increasingly strong.The conventional classroom teaching in many primary and secondary schools has been unable to meet the high-level educational needs of parents and students.All kinds of commercial off-campus training institutions came into being.Mingcheng Training School Co.,Ltd.,as a member of an education and training enterprise,mainly provides various subject tutoring,trusteeship and other services for primary and secondary schools.In the early days of its establishment,it was recognized by students and parents with a serious and responsible teaching attitude and a solid professional team of teachers.However,with the rapid increase in the number of various training companies,the sinking of large education companies and the threat of potential competitors,the development of schools is facing many challenges.Therefore,this article uses strategic management related theories to study the development strategy of Mingcheng Training School Co.,Ltd.,and combines the actual situation of the school to formulate a series of related strategies suitable for the current development background and trends of the education industry,so as to enhance the school ’ s competitive strength Achieving stable and sustainable development is of great significance.Specifically,Mingcheng Training School Co.,Ltd.Is the research object of this study,based on corporate strategy and education theory,combined with Mingcheng Training School Co.,Ltd.the actual situation,through the interview and investigation of the internal staff of Mingcheng Training School Co.,Ltd.to obtain detailed information,In-depth analysis of the school’s development status and existent shortcomings.First of all,this research uses the PEST model as a research tool to conduct an in-depth analysis of the four external macro-environmental factors of the research object that affect the company in the political,economic,technical and social categories where Mingcheng Training School Co.,Ltd.is located;secondly,taking Porter’s classic five forces analysis model as the research tool,this paper makes an in-depth analysis of the school’s position,industry competitive environment and the current resource capacity of the school;finally,the SWOT analysis tool is used to sort out the advantages and disadvantages of the school and the external opportunities and threats it faces,and then propose the Mingcheng training school The limited company should improve its deficiencies,give full play to its own advantages to grasp the market opportunities.In addition,SO and ST development strategies are taken.What’s more,together with the actual situation of Mingcheng Training School Co.,Ltd.,a two-step development strategy was formulated for Mingcheng Training School Co.,Ltd.,with regards of the quality and structure of the products,market scale,brand image and social benefits.The influence and other aspects have been improved in all aspects,and differentiated strategic plans have been formulated.Finally,specific suggestions for shaping the school’s brand image and strengthening the school’s software and hardware construction are put forward to realize the implementation of the strategy and guarantee it from the four perspective:organization,finance,human resources and culture.