HG Middle School Guangzhou School Competition Strategy Research

With the development of social economy,the rise of China,to achieve the goal of the dream of talent strategy is put forward,all we need to vigorously develop various levels,various types of education,so as to improve the comprehensive quality of citizens in our country.In view of this,the limited resources of education alone cannot be realized,so the situation of education is broken.In addition,the popularization of basic education and awareness for education gradually increase the amount of basic education,the society and more and more high quality requirements,both for the rapid development of private education provides favorable conditions.The fundamental education of our country has changed from "unitization" to "pluralism".The development of education is an important way to ensure the modernization of our country.The development of private education is in line with the needs of the society and the trend of development.Nowadays education has become an important part of education system in China.Papers in the literature review of competitive strategy and current situation of the development of non-governmental education of our country on the basis of the analysis of,respectively,was analyzed by using the PEST and porter five model HG middle school of guangzhou school macro environment and industry environment,and connecting with the regional competition environment of the school,both opportunities and threats from the selection key external factors affecting the development of the school;Using Delphi method,from the school management,marketing,innovation of teaching,education resources and education levels from five aspects,summarizes the 23 internal factors affecting the development of private schools,selected 12 key factors,the advantages and disadvantages of Huang Guang school each have six factors;The school competition strategy is clearly defined: the overall strategy based on the SWOT method is the growth strategy,and the school competition strategy based on QSPM analysis is the hybrid strategy.This paper expounds the implementation path of school strategy and implement safeguard measures.As a typical case of the study of competitive strategy of private schools,this paper provides a case reference and experience for the supervisors and school-owners of education.Therefore,this study has important theoretical value and more practical significance.