The Application Of Commercial Illustration In The Brand Design Of "fruit Is Ripe"

With the popularity of the Internet technology,the public receives information from various ways.Fast-paced life has transformed people's reading habits from texts to figure paintings gradually.Commercial illustrations,as an integrated product of visual performance and commercial marketing,are widely used in various fields.It has become one of the important means of visual display in branding design.its originality and uniqueness are more likely to attract people's attention,build up the interaction between commodities and audiences,add hidden value of products and maximize merchandising benefit.China is rich in fruit.With the development of economic and social,fruit need is growing dramatically.Fruit marketing pattern gradually change from the street economy to integration and large-scale selling.Fruit supermarkets have become a new distribution.Its unification,diversity and professional forms provide consumers with good environment,which makes the audience have a high level of purchasing experience.This kind of fruit marketing form is gradually recognized by more consumers.However,there are still some problems in the development of fruit supermarkets in China.Although fruit supermarkets have gradually improved their brand designing and promotion in recent years,there are still some problems,such as lacking of innovation and interactivity,which weaken their branding publicity and marketing boost.This paper combines business illustrations and fruit supermarket brands to explore the application of commercial illustrations in China as well as abroad,so that its advantages in visual display could be used in this fruit supermarket branding.Combining skills of interaction in art and brand,breaking the stereotype and using commercial illustration widely will explore a new fruit brand icon of the interest,functionality and creation.It will build up the new visual image of the fruit supermarket brand,explore the innovative expression of commercial illustrations in the brand design and provide a basis for the application of commercial illustrations in the fruit supermarket brand design...