The Carrier Of Function Information And Quality-Research On The Creative Conception And Expression Form Of Commercial Brand Logo Design

Brand logo is a commercial bridge between brands and consumers of domestic new brand was born and grew up,a large number of international brands to enter the domestic market,the power of the brand has already appeared,and mark in the brand promotion has played a crucial role,enterprise culture and enterprise image and enterprise spirit can be effectively transmitted,this shows the importance of commercial brand logo design logo design has a unique functionality and artistry,and passed on logo can show the functional sex of the commercial brand and the quality of the enterprise and the quality of the product logo design usually creative conception through three aspects,namely the graphics Color and text,through professional visual design techniques and unique creative perspective,accurate design of commercial brand logo article through the commercial brand logo design case analysis and research,and combined with personal actual production projects,to reflect the importance of creative ideas and forms of expression in the design of commercial brand logo.