A Research On The Design Of Commercial Illustration From The Internet Brand Construction View

In the era of Internet economy,people's consumption level is continuously improved with the consumer demand being constantly subdivided and gradually being personalized.In this consumer environment,the requirements of the network brand will become higher correspondingly.In order to constantly bring consumers a fresh visual experience and make Internet brand information be interacted with consumers emotionally and accurately by a vivid,rich and creative way,the Internet brand tries to have closer ties with consumers by various ways.Business illustration is one of the most important ways.Commercial illustration has a variety of performance methods.Creative design theme and personal visual language can provide the vitality and the vigor for shaping the Internet brand so as to make the Internet brand stand out among competitors.Commercial illustration has become an important means in the construction of Internet brand.By the sorting out and analysis of the literature data of commercial illustration for domestic and foreign Internet brand,the theoretical research of the commercial illustration design based on the Internet brand construction is carried out so as to analyze the characteristics,functions and design principles of the commercial illustration design in the network brand construction.What is more,from the perspective of the brand tone,brand story,brand building and brand design,a variety of performance techniques,a wide range of themes and personalized style of expression and functional visual language of commercial illustration are elaborated.It is also demonstrated by combining with the specific cases so as to manifest the fun of Internet brand which is added by commercial illustration,at the same time,the Internet brand also provides a platform for commercial illustration to show their own value,so mutual benefit and common development are realized finally.On the basis of theory,the process is designed by referring to the actual cases.The creational experience and lessons for commercial illustration in Internet brand building are analyzed and summed up from the task design and topic-choosing stage,market research process,the stage of establishing the design method and trimming and finalizing phase so as to implement the theory into practice,which has certain innovation and practical significance.Finally,the thinking and prospects of commercial illustration design in Internet brand construction are completed with the credibility and value of the follow-up research being manifested.