Commercial Operation Of The Chinese Film From The Hollywood Brand Marketing

Hollywood relies on its strong strength and matures operation mechanism, by creating strong brand marketing, brand in the movie world film market swept at the same time, make the film value and value of the products after the film's realization, and promote the Hollywood film industry and steady development. At present the film industry in the initial stage, does not have a real movie brand and marketing, to a great extent, the shunt the consumer groups in the film industry development is adverse. But the next movie competition in some extent is brand competition, from filmmakers to film enterprise must face up to the fact. How the Chinese movie through effective brand marketing training of Chinese cinema, enhance core competitiveness, the brand should be rare exploration and positive thinking.This paper from Hollywood through the marketing system integrated under the brand marketing of starting the film by U.S. marketing system compare the differences, summed up the brand for the Chinese film industry, construction methods and content, obtained for the characteristics of the Chinese film industry, brand development the model and brand marketing, brand strategy to make our movie into positive development. Article is divided into three parts:the first part of Hollywood since the 90 inductive integrated marketing system, through the brand marketing, after the movie marketing, international marketing, the integration of a variety of patterns and focused brand marketing, and through《Harry·Porter》marketing, reveals how Hollywood created the myth of global expansion, brand marketing strategy for the Chinese film to provide evidence and basis; second part of the American film industry on the background of the analysis of management strategies for the Chinese film brand marketing research macro basis; third part in the context of globalization of Chinese film and brand marketing, brand building initial solutions, in the hope you can provide brand marketing for the Chinese film theory and practice reference.