| This design is entitled "Research on Brand Packaging Design of Tourist Souvenirs Based on the Theory of Differentiated Marketing—Use " ZHU BEI JI " as an Example ",the author upon request to build a tourist souvenirs to sell shell based brand,and requires that the brand product packaging is designed to highlight the brand personality core,aimed by satisfying the demand for tourists differences shell souvenirs,and products to enhance the brand in similar products in competitiveness.The main contents of this design is by packaging and decoration in graphic design and packaging design to strengthen the emotional interaction between brands and consumers,improving consumer purchase rate,thereby maximizing brand benefits."ZHU BEI JI" brand product packaging design will enhance its product homogeneity serious competitive advantage in the market resort to attract more potential customers.Demand research report: According to the needs of the design,first,the author focuses on the status of tourist souvenir market Qingdao seashells seaside resort within conducted an investigation,including the investigation of local shellfish sales of products,variety and quality packaging.Secondly,in order to provide more reference for this design,the author through field visits and route of the network part of the sales information collected shellfish products shop,the purpose is to understand and master their marketing model,brand strategy and other information,and then to establish "ZHU BEI JI" brand reference.Finally,the author of the current tourism market and souvenir packaging carried out research and analysis.Comprehensive three forms of research results: 1,shell souvenir sales environments in Qingdao seaside resort within shabby goods with good and bad,no packing or poor quality plastic bags for the packaging.2,the current tourist souvenir package on the market only a small part of the difference into account the needs of consumers.Based on the above research conclusions: "ZHU BEI JI" brand packaging design has practical significance and market value,it may cause the development of tourism souvenirs shells have a positive impact.Literature research report:According to research results obtained,brandpackaging design for consumer demand difference for a brand competitiveness,shorten the time tourists shopping hesitation,improve purchase rate plays an important role.Based professional direction and content of research,the author read a lot of literature on the difference of marketing,market segmentation,consumer self-concept and packaging design research situation analysis,summed up this design should be based on consumer self-concept perspective Qingdao seaside tourist At the same time carry out segmentation,based on property features shells,expand packaging design series.Through the above literature,as "ZHU BEI JI" brand packaging design provides a theoretical basis and methodological guidance.Report design process: According to the main contents of this subject,I put on the core design of the brand logo,packaging graphics and packaging design concept modeling,packaging graphic design elements extracted from natural form shells.Graphic Packaging content was set to the theme of marine animals,fresh style of packaging,simple.In addition,the shape of the package on the basis of functionality,practicality has been designed based on innovation,strengthen the interaction between the consumer.Finally,unified whole visual elements,complete "ZHU BEI JI" brand other design content.There is an urgent demand for Qingdao shell souvenir market,brand packaging design as a starting point to differences in marketing as the core theory,in order to meet consumer demand as a fundamental difference,packaging design,I hope consumers in the shopping process through visual and tactile to know and understand "ZHU BEI JI" brand,packaging design features and innovative as the brand’s competitive advantage,maximize brand benefits. |
