Research On Visual Image Design Of Fruit Theme

In today, along with the growth of80-90after the lifestyle and quality of life have a new change and improve. Continuous development of logistics technology, consumer demand and changing consumption patterns, so that the people demand for healthy living have become stronger, more and more emphasis on food choice, under such circumstances, the brand’s image is even more important. Traditional fruit in the form of more single sales, and does not focus on brand image creation, in terms of publicity is simple. So, you want to increase sales of fruits, increase the value of the fruit, it is necessary to make the diversification of consumption, and to establish a good brand image, packaging designed to highlight the product features and brand identity. Fruit PAR is in this context came into being.From the brand image design theory, through a large number of site visits, data search and market research, brand fruit PAR current Chinese market to do the analysis. And the use of science and art design brand, the brand image of the fruit PAR currently on the market made a more in-depth study, and some suggestions of many fruits PAR insufficient current brand image design exists.