Research And Application Of Visual Image Design Of Xi'an Dahua Industrial Heritage Museum

Since the 21 st century,the protection and transformation of modern industrial heritage has become an important task of urban and social development in China.The establishment of Industrial Heritage Museum has become one of the important forms to protect industrial heritage.This also brings about the research topic of the visual image design of the Industrial Heritage Museum.As the refining of the exhibition content and the epitome of the cultural background,the visual image plays a huge role and is one of the essential elements of the contemporary museum.However,due to the particularity of the industry,the focus of the visual image design of the museum is different from that of ordinary enterprises and institutions.In addition to the transmission of symbols,the visual image design of the museum is more important to create a visual environment atmosphere and visual sensory comfort.The research of this topic firstly explores and analyzes the current situation of visual image design of industrial museums at home and abroad in modern times,deeply excavates the advantages and disadvantages of visual image design of industrial heritage museums through literature review,field investigation and other methods,and determines the attributes and particularity of the object to be studied through the elaboration of the production and value of modern industrial heritage museums,so as to explore the industry The design premise and principle of Industrial Heritage Museum.Combined with the current situation of visual image design and application in typical cases of industrial heritage in Beijing and Nanjing,this paper summarizes the main problems in visual image design of Dahua Museum,and summarizes the common problems in visual image design and application of Industrial Heritage Museum and Industrial Heritage Park.According to the problems existing in the visual image design process of domestic industrial heritage museum and the uniqueness of Dahua Museum,the corresponding design solutions are put forward to plan and position the visual image design of Dahua Museum,and three main principles of recognizability,uniqueness and localization are put forward.Under the guidance of these three principles,this paper puts forward specific design methods for Museum logo,auxiliary graphic application,space guidance and overall space image creation.To create a new bright spot of the brand image of Industrial Heritage Museum and create reference value for the research of this direction.