Research On The Development Strategy Of XM New Energy Power Generation Company

In the long run,our foreign external dependence of energy is high because of the shortage of oil and gas,but more in coal,which infected the security of energy.Meanwhile,the coal has been in the predominant role in the construction of energy consumption as a result of the emission of carbon dioxide in a high position.For the time being,the question of global climate change was going to be tough,at the background of all the main global economic country took part in the route of modern industry and carbon neutrality,it is an necessary choice that deducing the ratio of nonfossil energy and the foreign external independence of energy,and the unit emission of carbon dioxide,and making great effort in developing the new energy to replace the fossil energy.It is also an necessary choice of making great efforts to developing the new energy,which is to strengthen development of an ecological civilization and ensure the security of energy.XM renewables company which found in 2008,lies in Inner Mongolia,where has abundant resources of wind.XM renewables company had a steady foundation with the rapid development several years before,but now confronting the fierce competition of the market,it is a question how to keep the strength and explore the market effectively and lay up the potential projects in the future.This thesis first summarizes the foundation and management system of XM renewables company,and introduces the current status of XM renewables company.Then,the external macro-environment and internal capabilities of XM renewables company is analyzed by the PEST and Porter's five-force model analysis method.The strategy is provided based on the analysis the advantages,disadvantages,opportunities and challenges of XM renewables company through the SWOT method.This thesis concludes that the external development policy of XM renewables company is good and has more opportunities,but less threats.Based on the analysis of XM renewables company in the aspects of macro-economic environment,industry environment and capability,the strategic positioning of XM renewables company is a general growth strategy,and then cost-leadership competitive strategy.According to the actual situation of XM renewables company,this thesis analysis the two-step strategic goals,and proposes paths to implement the competitive strategy.The analysis of this thesis shows that XM renewables company implements the growth strategy as following: strengthen the development of potential projects,strengthen the utility of production,decrease the cost of Operations,strengthen the ability of research and development,talent strategy,increasing the decision-making efficiency,taking more social responsibility etc.Completing these strategy implementations can shape the unique competitive ability,also it will help to keep the original strength and further develop in terms of the business scope and establish the sustainable ability of development in the long run.