Research On The Development Strategy Of Inner Mongolia DB Power Company

With the rapid development of digitization and energy transformation,the power grid,as an important support platform for energy consumption and energy conversion,will face increasingly diversified,personalized and interactive energy needs in the future under the guidance of the strategic goal of ' carbon peak,carbon neutralization'.At the same time,China's reform in the fields of electricity trading,transmission and distribution price pricing,and electricity sales side opening has entered the "deep-water area",and the power supervision situation has become more stringent.Facing the new situation and new development environment,power companies need to take advantage of the power grid platform to give full play to the key role in the overall situation of national energy reform,actively seek strategic transformation and upgrading,enhance their competitiveness,and promote the sustainable development of enterprises.In this paper,Inner Mongolia DB Power Company as the research object,first through in-depth understanding of the company's current situation and development process,analyzes some strategic confusion encountered in the development process;using PEST and five forces model theory analysis tools,this paper objectively analyzes the current development opportunities and threats faced by the company.The analysis shows that the superposition of national energy green development,regional strategy and rural revitalization strategy will bring new development opportunities to DB Electric Power Company.At the same time,the company is also facing challenges such as competition between one district,two networks and two companies,changes in policy environment and difficulty in power market services.Finally,the SWOT analysis method is used to find out the advantages and disadvantages,opportunities and threats faced by the company 's development.The analysis shows that DB Electric Power Company has great advantages in parent company support,energy resources endowment and power transmission.There are still some shortcomings in the development foundation,talent team and lean management.Through the SWOT analysis matrix,the combination evaluation analysis is carried out.Finally,it is considered that DB Electric Power Company should choose the growth strategy under ST combination,and choose the low cost competitive strategy.In order to actively promote the implementation of the development strategy,this paper clarifies the strategic development goals and strategic positioning of DB Electric Power Company,and puts forward five key tasks,including accelerating the transformation and upgrading of power grid and the optimization of power supply structure,accelerating the construction of industrial chain,paying attention to high-quality services,strengthening lean management and deepening enterprise reform,as well as six safeguard measures,including organizational guarantee,collaborative guarantee,safety guarantee,talent team guarantee,scientific and technological innovation guarantee and logistics service guarantee,which ultimately constitute the development strategy system of DB Electric Power Company.The research viewpoints and conclusions proposed in this paper can be used as an important reference for DB Power Company to formulate development strategies.In addition,this paper from the national strategy,policy orientation and resource conditions and other aspects of thinking and analysis,combined with the power company management and organizational structure is highly similar,the theoretical results of this study can provide reference for other power companies,at the same time,the green development,energy Internet enterprises and other aspects of the results can also provide some reference for the high quality development of the power industry.