Research On The Development Strategy Of Hohhot Shengle International Airport

With the rapid development of China's economy,the national income has been increasing year by year.By the end of 2020,the per capita GDP will reach 72,447 yuan.People's demand for travel is increasing year by year,and the choice of travel modes is becoming more diverse and fast.Among them,taking civil aircraft has become the first choice of more and more people.Especially in the last 10 years,China's infrastructure level has been greatly improved,more airport construction has been completed,and newly established airlines around the country have mushroomed to join the civil aviation transportation.With the domestic and regional aviation market expanding,the Inner Mongolia Autonomous Region also established its own regional airline,Genghis Khan Airlines,in 2019,with its headquarters based at Hohhot Airport.The civil aviation industry occupies an increasing proportion in the local government's economic component,and the government's support for civil aviation is increasing year by year.Hohhot airport ushered in the rapid development opportunities,the airport passenger throughput increasing year by year,to the ability of the security,to be put into use in 2024,the new airport Hohhot shengle international airport,construction of Hohhot airport in regional hub airport of the challenge,to find their own short board and explore the advantage of enterprise,the enterprise will face the future challenge.based on the relevant materials of Hohhot shengle international airport,using PEST tools with "five model" to the enterprise external environment analysis,and SWOT analysis method to find out the advantages and disadvantages of their own environment,Then the SWOT analysis matrix is obtained,and the development strategy model of Hohhot Shengle International Airport is proposed by using the advantages and overcoming the disadvantages.The development strategy of Hohhot Shengle International Airport is promoted through the transformation strategy,diversified development strategy and alliance cooperation strategy.Finally,it is proposed to promote the implementation of the growth strategy by strengthening cooperative operation,improving the construction of transit capacity,strengthening the construction of infrastructure,improving the level of airport security,improving the performance assessment method,and strengthening the construction of talents.Hohhot Airport is still in the primary stage of development,and the formulation of relevant policies and the choice of strategy are still in the exploratory stage.I hope this study can provide some guidance for the future development and construction of Hohhot Shengle International Airport.