Jiangxi Nuo Cultural Tourism Cultural And Creative Design Application

The cultural and creative industry has developed rapidly in recent years,which has brought new opportunities for the development of intangible cultural heritage,and at the same time has become an area that all mankind must pay attention to and put into action.Nuo culture in Jiangxi Province is an important part of Chinese Nuo culture.It is hailed as the "living fossil" of ancient culture by academia and is a very precious intangible cultural heritage.In the development process,the functions of Nuo culture's primitive religion and witchcraft were gradually diluted,while its craft and aesthetic value gradually increased.The development of Jiangxi Nuo culture and tourism cultural creative design has a very positive role in promoting the inheritance and development of Nuo culture.The main content of this article is to analyze the current situation of Jiangxi Nuo cultural tourism and summarize the shortcomings of Jiangxi Nuo cultural development.Through a comprehensive combing of the emotional connotations,shapes,colors and other related knowledge of the Nuo opera and Nuo masks in Jiangxi Nuo culture,the cultural research value of Jiangxi Nuo culture is explored as much as possible,and Jiangxi Nuo culture is combined with Jiangxi tourism products and modern design methods.Together,the "Nuo Yi" tourism cultural and creative design application system is finally completed.The innovation and application of Jiangxi Nuo culture can not only improve the practicality and creativity of Jiangxi tourism cultural and creative design,but also enrich and deepen our traditional culture.