The Innovative Study On Design Of Red Tourism Souvenirs In Jiangxi Province

Souvenirs, as a tourism and cultural communication carrier, exists in the form ofa materialized travel experience. In order to meet the needs of the new situation todevelop the tourism industry, to adjust the layout of the traditional tourism industry,tourism souvenirs has become an indispensable part in tourism industry chain.Different forms of tourist souvenirs reflect different geographical tourist attractions,and show a unique tourist destination geographical culture and folk customs. Theunique appeal of the red tourist souvenirs, rich in spiritual connotation, represents thestyle of an era, carrying profound historical and practical significance.Firstly, this paper elaborate a survey conducted about the present marketsituation in Jiangxi Red Tourism and the prospects for the development of red tourismin Jiangxi market. Then it analyzes the important relationship between the tourismindustry and tourist souvenirs and the domestic and foreign tourist souvenir market.According to the properties of red tourism souvenirs Jiangxi red tourism souvenirmarket, a systematic analysis of the chart is carried out in terms of sales, materials,processes, types, prices, consumer groups and product audience and so on. Eventuallyit combs the problems in Jiangxi Red Tourism commemorative souvenirs marketand the design, production and management of the souvenirs. It also offers innovativeideas and methods in terms of the Jiangxi tourism market situation and developmentneeds for the design of red souvenirs.