Exploration And Application Research Of "Meizhongke" Tourism Cultural And Creative Design

This paper is based on completion of the graduation project: “MEIZHONGKE” tourism cultural and creative product design,which mainly organizes and elaborates the preliminary research,design,creation and other links of the whole project.Combining the knowledge and skills of two-and-a-half-year graduate study could generate a better summary of the graduation work.Hakka people are the descendants of Han immigrants from the Central Plains,and they belong to the branch of Han nationality.Influenced by natural disasters,wars,politics and other factors,they have gone through five waves of migration,and finally settled in today’s Guangdong,Fujian and Jiangxi areas,developing into a huge ethnic group with a population of 80 million people at home and abroad.As a result,the importance of Hakkas for Han culture is self-evident.This paper focuses on the tourism cultural and creative product design of Hakka culture,and learns from the development mode of excellent cultural innovation by investigating the design and development experience of tourism cultural creative products at home and abroad.It also systematically summarizes the Hakka culture and integrates the extracted cultural symbols into the product design.The paper is divided into five chapters.The first chapter describes the research background,research methods,and the value and significance of the research.The second chapter shows the design and research of tourism cultural and creative products.Combining with excellent cases of domestic and foreign tourism cultural and creative products,it describes the cultural value behind the products and what can be used for reference.The third chapter explains the Hakka cultural symbols in the design of “MEIZHONGKE” tourism cultural and creative products,which is the focus of this paper,including the theoretical basis and preliminary preparation of tourism cultural and creative product design,as well as the extraction of Hakka cultural symbols in three sections: residential architecture,folk customs and cultural history.The fourth chapter indicates the creative practice of “MEIZHONGKE” tourism cultural and creative product design,and mainly emphases on the logo design process and practical application of “MEIZHONGKE” tourism cultural and creative products.The fifth chapter illustrates the conclusion of the subject research,but also the final conclusion and summary of this graduation design work.