Research On Performance Evaluation Of Cross-industry Mergers And Acquisitions Based On The Balanced Scorecard

In recent years,with the further development of the globalized economy and technology,many listed companies have "touched the net".In order to comply with the trend of modernization,companies in traditional industries have begun to explore their own transformational paths.Most companies have adjusted their industries effectively.The structure has made the decision to merge and acquire Internet companies to achieve better integration with "Internet+".In an environment where the economic development rate has slowed down,the effective integration of enterprises and the Internet can accelerate the transformation and upgrade of the enterprise industry chain of traditional industries.Therefore,the cross-border mergers and acquisitions with"Internet+" have jumped into the traditional industry.,A fast-growing channel.For a long period of time in the future,corporate mergers and acquisitions activities will also exist as one of the important means of resource optimization.However,can all cross-border mergers and acquisitions bring the benefits of improving business performance?Can it meet the development strategic goals and directions of enterprises in traditional industries?In order to analyze these issues thoroughly,starting to study the existing cross-border merger and acquisition cases can help us explore a successful road suitable for the transformation of traditional enterprises.This article selects the event of Century Huatong cross-border merger and acquisition of Tianyou software and Qiku Network as the case study object,and combines the two methods of theoretical research and case study,from the perspective of balanced scorecard,to the cross-border of Century Huatong company.M&A activities have done in-depth analysis and research,starting from four dimensions,evaluating the performance of Century Huatong’s M&A activities,and analyzing together with the company’s strategic decisions.Through detailed and detailed analysis,this article draws the following important conclusions in terms of improving corporate M&A performance and increasing the likelihood of successful corporate M&A activities,using clear strategic goals to indicate the direction,laying the foundation with suitable M&A targets,and using appropriate M&A Ways to reduce risks and provide guarantees with effective M&A integration.Finally,this article also puts forward some suggestions in the practical analysis and application of the balanced scorecard tool in enterprise M&A activities and M&A performance.This article not only provides a more comprehensive and effective strategic evaluation index system for Century Huatong’s M&A performance,but also provides a practical reference for companies in traditional industries to carry out cross-border M&A activities.It also provides a balanced scorecard The practical application of theory and related aspects of M&A performance of entertainment industry companies have enriched the research cases.