Innovative Application Of Traditional Painting Elements In Beverage Packaging Design

The design of beverage packaging is constantly changing with the development of the times.From the original bamboo tube,gourd scoop and other plant container packaging from nature,to now glass bottles,plastic bottles,paper-plastic composite packaging,cans,etc.Waiting endlessly.However,due to the early development of the beverage industry,companies want to save costs and reduce packaging design costs,often imitating existing packaging,lack of original spirit,resulting in serious homogeneity of beverage packaging design,greatly reducing the recognition of corporate brands.The purpose of this research is to make beverage packaging design that meets the needs of the times and can highlight the characteristics of national culture.The research method adopts literature method,case analysis method,data analysis method,and practical method.Through in-depth analysis of similar beverage packaging design,we explore new ways of packaging design for emerging beverages,and integrate traditional painting elements with modern design to achieve Research purposes.This article is composed of five chapters.The first chapter explains the importance of the subject research by analyzing the background,current situation and significance of the subject research.The second chapter explores and analyzes the origin and development of traditional painting art,and appreciates the aesthetic and spiritual connotations of traditional painting.The third chapter mainly analyzes the domestic and foreign status quo of similar products,and sorts out the successful elements that are worth learning from representative cases,and provides important reference value for subsequent design practices.The fourth chapter is the analysis of the application of traditional painting elements in beverage packaging design and innovative design methods,and accurately positioning the consumer market for the following design practices.The last chapter is about the author’s design practice works,presentations,results,and a summary analysis of this topic.I hope that the research results of this topic will be helpful to the research of beverage packaging design and traditional Chinese painting elements.