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On The Application Of Traditional Chinese Painting Techniques In Packaging Design

Posted on:2021-03-05Degree:MasterType:Thesis
Country:ChinaCandidate:S J AoFull Text:PDF
GTID:2381330602478722Subject:Industrial design engineering
Abstract/Summary:PDF Full Text Request
After the development of a long cultural history in China,Chinese tea has formed a unique traditional tea drinking culture in China.Tea drinking has become a healthy living habit and an excellent tradition in the daily life of every Chinese.With the rapid development of China's global economy,tea has become an increasingly important and indispensable health drink in People's Daily life.With the growing demand for tea,the packaging and design of tea products have increasingly become a part of people's attention.At present,in China's modern product packaging,product packaging design of tea in some packaging design elements of the design of the use of western culture concept and pattern copywriting is more,for some elements from traditional Chinese culture in the integrated application of little in the process of product packaging design and production,and simply to use some elements from China symbol printed on the traditional product packaging is far from true traditional Chinese elements in packaging design spirit,need to its cultural connotation of deep mining,integrating the concept of modern Chinese art innovation concept to create "localization" of the product packaging design personality,find belongs to own packaging design And language,in order to truly build a Chinese traditional elements in the packaging of the spirit.When it comes to understanding the types of Chinese tea,people only know the main types of Chinese tea,including black tea and green tea,rather than other kinds of Chinese tea,which gives people a deep impression that the packaging design content does not coincide with its form.The main purpose of this academic project is to systematically discuss how to improve the artistry and packaging of tea and how to integrate the innovative and artistic elements of Chinese culture and traditional painting into the packaging.How to innovative packaging mainly by using the method of the culture and traditional Chinese painting art elements of color shading,white space,with traditional Chinese painting art techniques such as propaganda and beautify the perfect fusion of tea packaging design,for the promotion and development of Chinese tea culture has a positive influence and role,make traditional Chinese painting and other art elements in beautifying tea packaging design can be sustained development and fully carry forward,so as to promote the tea culture aesthetic interest and influence on the public makes tea artistry and the commercial value of obtained the sublimation...
Keywords/Search Tags:Traditional Chinese painting, Tea packaging, Chinese painting techniques, Packaging design, Tea culture
PDF Full Text Request
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