Research On The Marketing Strategy Of XF Indoor Environmental Management Company

With the rapid development of China’s social economy and the improvement of people’s living standards,Chinese residents’ requirements for living conditions and living environment are becoming higher and higher.In order to optimize the living environment,choosing at least one indoor air purification method has gradually become an indispensable behavior of residents.There are many enterprises engaged in air purification projects in China(including air purifier,odor removal,formaldehyde removal,indoor air treatment,fresh air system,etc.),but almost no enterprise is dominant.There are not many well-known brands in China,and most of them are small regional brands.At present,the lack of effective supervision mechanism in the market has resulted in the low threshold for the industry to enter,and the enterprises engaged in the treatment of indoor decoration pollution are mixed.Some enterprises even seize the market with inferior raw materials,rough treatment technology and low market price,which leads to the phenomenon of "bad money driving out good money" in the indoor environmental control market.XF indoor environmental governance company as an early entry into the Guizhou market of the indoor environmental governance company,facing increasing competitors,its own weaknesses are more and more obvious,the situation of lack of competitiveness.This paper takes XF indoor environmental governance company as the research object,is in line with the environmental management standards of the enterprises.With the expansion of market demand,many investors find that the market potential of indoor environmental treatment industry is huge,and many brands appear in the market in a short time.XF indoor environment management company has not invested too much money in brand promotion,which makes it more difficult to promote many brands in the market to the whole Guizhou Province.In order to better respond to market changes,enterprises must improve their marketing strategies.In this paper,service marketing theory as the theoretical basis,combined with relationship marketing theory,green marketing theory analysis,research XF indoor environmental governance company’s current marketing situation.PEST analysis method is used to study the macro environment of enterprises,and SWOT analysis method is used to study the advantages and disadvantages of enterprises.It is found that there are some problems in enterprises,such as high market positioning,too traditional promotion methods,too single product line,inflexible pricing methods,imperfect marketing channels,weak personnel service awareness,imperfect enterprise system,paying attention to core display and ignoring edge display.Finally,the reasons for these problems include the untimely Market Research and the weak incentive mechanism of marketing personnel Comprehensive,lack of innovation in marketing concept,follow-up service is not timely.Finally,STP theory is used to help enterprises to locate the market and find the 7PS marketing improvement strategy that can be applied to XF indoor environment management company.This paper takes XF indoor environment management company as an example,aiming to find out the existing problems of XF indoor environment management company’s current marketing strategy,and provide marketing improvement ideas for XF indoor environment management company.At the same time,it also provides a case study for similar enterprises to XF indoor environment management company to make marketing plans,and help enterprises seize development opportunities and actively respond to market challenges by taking advantage of their own advantages.Explore more marketing models for environmental protection service industry,so that similar enterprises can better grasp the good era of rapid development of environmental protection industry,and actively respond to market challenges.