Research On Marketing Strategy Optimization Of SL Environmental Protection Company

In recent years,the increasingly prominent environmental problems have aroused people’s great attention to environmental protection and brought about the rapid development of environmental protection industry.The differences between enterprises in product,price,channel and service,etc.,make the disorderly competition between industries.If an enterprise wants to gain a larger market share,marketing is very important.SL Environmental Protection Company is a high-tech enterprise integrating the research and development,manufacturing and installation of environmental protection products.It mainly provides solutions and products for air pollution control,and its brand has a high reputation in the industry.At the present stage,SL environmental protection company is faced with the business risk of declining sales performance.How to seize the "double carbon" policy window period,with good marketing strategy as the starting point to continue business development has become the current important.This paper analyzes the marketing environment of SL environmental protection company from macro environment analysis,industry competition environment analysis,SWOT analysis and other aspects,and finds out the problems existing in its current marketing strategy,including outdated product style,high product cost,insufficient product innovation,weak after-sales service,simple pricing mechanism,single channel,insufficient promotion strategy and so on.Analyzes the causes of the existing problems,combines the results of market positioning,market segmentation,target market selection and so on,takes4 P theory as the basic theoretical framework,and puts forward the optimization scheme of marketing strategies such as strengthening product intelligent innovation,using big data technology to analyze rivals,adopting competition-oriented pricing,increasing sales of regional agents,and using public relations promotion.And from the system guarantee,technical guarantee,qualification guarantee,information guarantee,production guarantee and other aspects of marketing strategy optimization safeguard measures suggestions.