Research On Marketing Strategy Of Environmental Protection Products Of Company A

In recent years,China has paid more attention to environmental protection,and successively launched a series of environmental protection policies to promote the development of environmental protection industry.The huge potential of environmental protection market has attracted many enterprises to participate.However,from 2018 to2019,the environmental protection industry will enter the adjustment stage,and the technical requirements of environmental protection enterprises will be improved by the state.Many enterprises are also strengthening their own technology and cost investment,hoping to form their own core competitiveness.The A Environmental Protection Company studied in this paper is a new company just established in 2017.At the beginning of its establishment,the company has been deeply involved in product technology research and development,and systematically mastered the core technologies of Hm.With good products and services,it has achieved a leap-forward development as a whole,but it can’t be compared with some large companies regardless of scale,capital and technology.In addition,the company’s marketing system still has shortcomings,and Company A wants to achieve greater development in the future,and many aspects need to be improved.Through literature reading and on-the-spot investigation,this paper obtains the relevant information of marketing system of A Environmental Protection Company,analyzes the current marketing situation of A Environmental Protection Company with the help of 4P marketing mix,STP theory and SWOT analysis,finds out the problems,and puts forward some marketing strategies for A Environmental Protection Company in combination with marketing ideas and successful experiences.Firstly,this paper briefly states the research background and significance,sorts out the relevant research results at home and abroad,then sorts out the theories and methods related to marketing.Secondly,it analyzes the basic framework of A Environmental Protection Company in detail,and uses the 4P model of marketing mix to analyze the data of product sales,customer regional distribution,product application fields,etc.,and makes SWOT analysis to summarize the current strengths and weaknesses,opportunities and threats of A Company.This paper investigates the marketing strategy of environmental protection products in Company A,finds out the company’s ability level in marketing environmental protection products in detail through questionnaires,and sums up the shortcomings in product strategy,price strategy and channel strategy of environmental protection products.Finally,based on the above analysis results,this paper puts forward the improvement methods and formulates the corresponding strategies for the shortcomings of the company’s marketing situation.Through this research,it is found that with the increasingly fierce competition of Company A in the market,the company must improve its own product strategy,price strategy and channel strategy.In terms of products,it should increase supporting products,strengthen product services and optimize existing products.In terms of price,grasp the influencing factors of product price,intensively cultivate differentiated pricing strategies,combine online and offline pricing,and formulate the best product price system;In terms of channels,we should improve the existing channels,link up the flow of personnel,establish e-commerce channels,and actively strengthen the management of distributors.The research on product marketing of environmental protection enterprises in this paper is not only conducive to enriching the current theoretical system of product marketing of environmental protection industry,but also has certain guiding significance for Company A,helping Company A’s environmental protection products to better form their own marketing system and occupy the best position in the market.At the same time,this study also has some reference for other enterprises in product marketing.