Research On Competitive Strategy Of Online Education A Company

In recent years,China has always attached importance to education.With the development of online education being encouraged and supported by national policies,our country’s online education industry is developing rapidly and is showing a good development trend.With the application of new big data and cloud computing technologies,online education has broken through the barriers of traditional education with time and space,and it also has a broad market prospect,and laid the foundation for the rapid development of online education in this article.Many companies have transformed into online education companies,but at the same time the opportunities and threats coexist.Due to the lack of operating experience of such companies,they have gradually fallen into business difficulties when faced with a complex and stimulating competitive environment.How traditional education companies can take advantage of the situation and complete the transformation of "Internet and Education" successfully is a question worthy of research in this article.This article uses case analysis method and theoretical analysis method combined with selected case companies to give a comprehensive analysis,and finally put forward suggestions for the selection and implementation of the enterprise’s competitive strategy.The thesis hopes to analyze and formulate the research process of the competitive strategy of the online education company case,summarize the online education facing fierce competition and industry influencing factors,and hope to optimize the online education industry’s competitive strategy for others facing the same difficulties or new entry into this Enterprises in the industry market play a certain reference role in formulating corporate competition strategies.This article selects online education A company as the research object.Online education A company is a traditional education company whose main business is Mathematics,English and Political courses.Although the company started early,its development was slow.Faced with fierce competition,it went bankrupt and was acquired by JB books company.After the acquisition,the company continued to use the name of A company,and the company was faced with the problems of business transformation adjustment and optimization of competitive strategy.Through the collection and sorting of domestic and foreign data and literature,this paper provides a theoretical overview of competitive strategy to lay a theoretical foundation for online education Acompany’s research.Secondly,it analyzes the online education industry in which online education A company is located,and uses the Porter five forces model to analyze the competitive environment in the industry where online education A company is located.The competitive environment in online education A company is more complicated.Then use the SWOT analysis model to analyze the internal environment of online education A company,and then understand the company’s internal advantages and existing disadvantages.After SWOT matrix analysis,it can be seen that the company’s advantages outweigh its disadvantages.Opportunities and threats coexist.Therefore,The online education A company can choose a strategy based on growth strategy and supplemented by reversal strategy.Finally,according to the competitive environment and competitive conditions of online education A company,combined with the analysis of three general competition strategies,a comprehensive analysis is carried out,and a centralized and differentiated competitive strategy proposal and strategic implementation safeguard measures are proposed for online education A company.