Research On The Competitive Strategy Of Y Online Education Company

In such a new environment of rapid development of mobile Internet technology industry,online education industry changes with each passing day.Online education can be used as an important means of extracurricular teaching,providing more and more young people with a more convenient way to collect knowledge,a more personalized way of continuing education learning and a more comprehensive self-improvement.In the current knowledge economy high speed growth,rapid rise of the Internet information age,industrialization of education at all levels of government and regions are vigorously promoting China’s construction of a learning society,civic literacy gradually become the rigidity of the whole society need big background,the education technology training industry has experienced unprecedented in its development,already have a piece of surging ahead before the vast blue ocean.In many online education sectors,K12 education(from preschool education to high school education)occupies a very important part.More and more parents pay attention to their children’s cultural education.In some big cities,traffic jam is a big problem that is difficult to solve,so more parents choose to let their children receive online education.China’s online education model has developed rapidly in recent years,especially under the influence of this year’s epidemic,online education seems to have become an indispensable factor and trend in the development of education.This article through to the large Chinese online education company Y online education company competition strategy research,using the classical SWOT competition strategy,data contrast method,methods of literature review and summary,the Y systematic analysis of online education company competition strategy,including internal and external environmental analysis,industry economic characteristic,etc.On the basis of the above series of analysis,this paper summarizes how online education can become more competitive in the future education.Secondly,based on the collection,collation and analysis of online education related materials of major companies,and the analysis of classic competitive strategies,this paper summarizes the main competitive strengths and weaknesses of Y online education company.Combining the advantages of online education,this paper puts forward the competition mode that the education and training industry should choose in the future,builds an online education platform,and supports a variety of online and offline services to build an education and learning ecosystem.Finally,this paper puts forward a guarantee scheme for the smooth implementation of the competitive strategy of online education,and puts forward the competitive strategy planning from the aspects of market,business,brand,marketing and so on,and puts forward the outlook for the future development of online education.