| With the continuous improvement of social and economic level,the strong support of government policies and the recognition of online learning by the public,the education scene after baptism has been redefined,which leads to the undercurrent of capital market,and then attracts the eyes of countless investment institutions(traditional education institutions,Internet and other platforms)and other investors,and promotes the prosperity of online education,Make the trend of online education more significant.As a traditional education company,YC Online Education Company relies on the Group and also works closely with Tencent and other technology companies.It has abundant innate conditions,a solid foundation,and clear goals,and strives to maintain a leading position in the online education industry.This article first introduces the background of the topic selection,the purpose and significance of the research,and discusses the research status of educational institutions at home and abroad.Secondly,the relevant theories are summarized,including the concepts of online education,strategic management-related concepts,and analytical methods of strategic management.The main theoretical basis of this article is: PEST analysis(macro strategic environmental analysis),Porter’s five force analysis model(industry strategic environmental analysis),and SWOT analysis(comprehensive strategic analysis).After analyzing the macro environment,industry environment and internal environment of the YC online education company,in this environment,for the YC online education company,there are both opportunities and challenges.The advantage is that the card effect is significant and attracts users to join Cultivate a large number of online teachers with excellent teaching levels;rich curriculum products to meet the needs of users at different stages;provide personalized services for different user groups;The disadvantages are: the company’s management has a conservative strategic thinking and has lost the third and fourth tier markets;the business development of the three major sectors is unbalanced;the hidden dangers of network security;the network security risks are uneven;the opportunity lies in: the state encourages the development of education informatization,the online education industry has a huge market and a bright future The threat lies in: stricter policies accelerate the reshuffle of the industry,the profit model is still to be verified,the cultivation cycle is long,and the realization of difficulties is difficult.Finally,a SWOT combination analysis was conducted on YC online education company to find the company’s problems: a lack of rich online courses,low user willingness to pay,high teacher mobility,and weak online education technology platform development.It is recommended that the company adopt a centralized and differentiated competition strategy.The company should mainly focus on university education,use the group brand effect to accumulate users,and develop humanized and personalized courses through the company’s own R & D team to meet the needs of different groups of people.This article provides several guarantee measures for the centralized differentiation strategy: expanding content supply and improving user experience;precision marketing,increasing the number of paying students;strengthening the construction of teaching staff;cooperating with other technology companies,and using technology to jointly build a learning platform.According to the development status of YC online education companies,this article puts forward safeguard measures to solve the problem,which has strong practical significance,and has reference and reference value for other online education companies’ competitive strategy research. |
