Research On Competition Strategy Of Zhicheng Network Recruitment Company

As a third-party platform that connects recruitment companies and job seekers,online recruitment companies have played an important role in alleviating the structural contradiction of labor shortage and employment difficulties in China.Zhicheng Network Recruitment Company was established in 2015.Under the fierce competition in the market,it has selected the part-time recruitment subdivision field and used three years to stand first in the part-time recruitment field.In 2018,it will expand its business in strategic adjustment.The comprehensive recruitment field in the grassroots service industry has become an effective supplement to the mainstream full-time recruitment platform,and has also made it occupy a certain position in the market.However,the relatively low level of standardization in the online recruitment market,unstable supply and demand,and other factors have led to serious product homogeneity in the industry.Small and medium-sized Internet recruitment companies such as Zhicheng Company can quickly capitalize on advantages such as capital and innovation in the short run.Sprouts and development,but faced with dual threats from inside and outside,it is difficult to form large-scale development,and the overall level needs to be improved.This article studies the strategic planning of Zhicheng Company,hoping to seek a healthy,sustainable and stable development of the company in a complex competitive environment.This article first summarizes the background,industry characteristics,and competition of the online recruitment industry.Second,it summarizes the development profile of Zhicheng Company,mainly from marketing strategies,business models,funding conditions,technical means and product services,and then from customer experience.The problems faced by the company in the development are summarized in aspects such as perception,profitability,brand awareness,etc.,which are mainly reflected in poor customer experience,brand trust has been challenged,profitability is not sufficient to support the future development of the company,compared with early online recruitment of corporate brands The popularity is not high.Judging from the cause of the problem,the focus of advertising marketing is on first-and second-tier cities,company employee management issues,insufficient products and services,and no breakthroughs in technology all restrict its scale development.To this end,this article uses the PEST analysis tool to analyze the external macro environment of the company through politics,economics,social culture,technology and other aspects;uses the Porter Five Force Model to comprehensively analyze the current industry environment of the company;and from the organizational structure,The company's internal environment was analyzed in terms of financial conditions,profit model,marketing,corporate culture,products and services,and it was found that environmental factors such as the political,economic,cultural,and social environment of the company are relatively good.A number of factors such as the increasing proportion of the tertiary industry in the gross national product,continuous technological breakthroughs with the development of the Internet,and the gradual extension of people's employment concept to the flexible employment field have provided opportunities for the company's development,but also provided companies with the same It brings certain challenges and increasingly attracts more new entrants and original competitors in the industry to transform and upgrade to a better environment.Finally,based on the company's sufficient funds,user size,service innovation,advertising effectiveness,and other advantages and inadequate personality,uneven regional development,service quality,and human resources and other disadvantages,comprehensive analysis through SWOT was conducted to determine the applicable differentiation of the enterprise.Competitive strategy,through improving service quality,exploring extension services,improving technical means,implementing strategic alliances and improving the employment mechanism to complete strategic goals,comprehensively enhance the competitive advantage of Zhicheng Company,and enable the company to scale up in fierce competition and achieve long-term And stable development.