Research On Motivation Of Ice And Snow Sports Tourism Based On Push-pull Theory

With the rapid development of my country’s economy and society and the gradual transformation of residents’ consumption patterns,my country’s ice and snow sports tourism has ushered in a golden period of development.As Jilin Province is a key province for the development of ice and snow sports tourism in my country,it is very necessary to grasp the motivation of consumer groups to participate.This article mainly uses the push-pull theory scale to investigate and analyze the participation motives of ice and snow sports tourism participants in Jilin Province by means of literature data,questionnaire surveys,and mathematical statistics.On this basis,it discusses the future of ice and snow sports tourism industry operators.Business strategy,product design and marketing issues.Through the in-depth analysis of the motives of participating in ice and snow sports tourism in Jilin Province,this article hopes to enrich my country’s research in this area and provide suggestions and suggestions for the steady advancement of my country’s sports tourism industry.The main conclusions of this article are as follows:(1)The driving motives for participating in ice and snow sports tourism in Jilin Province have three dimensions: "hunting for curiosity and knowledge","expanding communication",and "leisure and sightseeing";the driving motives include "tourism characteristics","tourism guarantee" and "tourism management".Three dimensions.(2)The main thrust motives of ice and snow sports tourism participants in Jilin Province include: "increase knowledge and obtain different experiences","challenging oneself,promote physical and mental health",and"increase awareness of ice and snow sports";the main motivations for pulling power include: " "Natural Environment","Cultural Entertainment","Project Development".(3)The current development of ice and snow sports tourism in Jilin Province has many problems such as weak cornerstones of comprehensive capabilities,weak internal production motivation,imbalance of product supply and demand structure,lack of required compound talents,and single organization and coordination methods.In view of the problems existing in the current ice and snow sports tourism in Jilin Province,combined with the actual needs of the development of the ice and snow sports tourism in Jilin Province,the following development strategies are proposed: Relying on the integration of Northeast China resources,coordinated development,reshaping the core competitiveness of ice and snow,strengthening awareness;Grasp the opportunity of intelligent science and technology,multi-integration;build a compound talent system,construction platform;invigorate the whole year sports tourism,construction system,and based on the summary of the paper put forward the corresponding recommendations.