Research On Optimization Strategy Of Ice And Snow Tourism Industry Cluster Development In Jilin Province

Based on the theory of industrial clusters,this study has carried out in-depth research on the construction of the ice and snow sports tourism industry cluster in Jilin Province,and strives to provide a useful reference for the sustainable development of the ice and snow sports tourism industry in Jilin Province,and promotes Jilin from the theoretical and practical aspects.Provincial tourism industry and regional economic development.Research indicates:1.The ice and snow sports tourism industry in Jilin Province has formed a cluster of ice and snow sports tourism industry clusters with Changchun,Jilin,Yanbian and Changbai Mountain as the growth poles.2.Problems exist in the development of the ice-snow sports tourism industry cluster in Jilin Province.The imbalance of the ice-snow sports tourism industry structure is prominent;the ice-snow sports tourism products have a single form,the industrial chain is poorly connected;the ice-snow sports tourism products lack well-known,insufficient propaganda;There is a shortage of professionals who manage backward and ice sports.3.Jilin Province snow sports tourism industry cluster development in the industrial structure optimization strategy to accelerate the spatial and rational layout of the ice and snow sports tourism industry cluster;improve the output quality of the ice and snow sports tourism service industry;promote the ice and snow equipment manufacturing industry to "knowledge-intensive".In the ice and snow sports tourism industry policy optimization strategy,we must innovate the investment and financing system;improve the consumption policy;implement the tax and fee reduction policy.In the ice and snow sports tourism brand construction optimization strategy to build a snow and ice tourism brand system;to create a snow and ice festival festival brand system;innovative market promotion marketing model;innovative modern ice and snow media.In the ice and snow sports tourism industry infrastructure optimization strategy,we must continuously improve the transportation service facilities;build a platform for internal and external exchanges of ice and snow sports tourism in Jilin Province.