Research On Benefit Of Ice And Snow Tourism In Jilin Province Based On DEA Model

Ice and snow tourism is not only the pillar of the development of tourism economy in Jilin Province,but also the manifestation of the vigorous development of tourism industry.The turnover of ice and snow tourism industry and the number of tourists received have maintained a good development trend before 2020,but in 2020,there is a downward trend.With the successful conclusion of the Beijing Winter Olympics,ice and snow tourism has been surging in China and even the world,and the Jilin provincial government has formulated the High-quality Development Plan for the Ice and Snow Industry(2021-2035).How to seize opportunities,overcome difficulties and achieve high-quality development goals is a problem that the Jilin Provincial government needs to think about when formulating specific policies for the development of ice and snow tourism,as well as a problem that the operators of the ice and snow tourism industry in Jilin Province need to think about.In this study,the basic environment for the development of ice and snow tourism in Jilin Province was analyzed,and the following researches were carried out by the method of literature research,qualitative analysis and data inclusion: First,the development status of ice and snow tourism in Jilin Province was scientifically researched and judged;Second,the development of ice and snow tourism in Jilin Province put forward specific countermeasures and suggestions.The research content includes the following parts: The first part is the introduction,which expounds the research background,proposes the research purpose,research ideas,and determines the research methods and technical routes;The second part is related concepts and theoretical research.Analyze the important concepts of ice and snow tourism and ice and snow tourism industry,sort out relevant theories,delimit the basic category of this study,and lay a theoretical foundation;The third part uses qualitative analysis to sort out related data and information of snow and ice tourism resources and tourism industry development,and describes the status quo of snow and ice tourism development.The fourth part is the empirical analysis of the development efficiency of ice and snow tourism in Jilin Province,using data envelopment method(DEA)to discuss the relationship between various resources and the development efficiency of ice and snow tourism,and find the existing problems in the development of ice and snow tourism.The fifth part is the reference of domestic and foreign advanced experience;The sixth part is conclusion and countermeasures.The conclusions are as follows: the development trend of ice and snow tourism in Jilin Province is good.What ice and snow tourism is facing is not the industrial trough,but the new development opportunity;A total of 21 items in 4 categories,including service sites,service personnel,government policies,and investment funds,are taken as input indicators,the number of tourists received and social and cultural matters in economic and social benefits of ice and snow tourism are taken as expected output indicators,and environmental pollution is taken as non-expected output indicators.The input-output model is constructed and analyzed.The environmental risks of ice and snow tourism in Jilin Province are obvious,which is not conducive to the improvement of industrial efficiency.A number of resource investments have not reached the comprehensive efficiency and effectiveness,and the scale of resource investment,technical application and management level need to be improved.The main problems facing the development of ice and snow tourism in Jilin Province are the unbalanced scale and efficiency of tourism site development,low management level,lack of professional service personnel,rigid policy tendency and single source of funds.Based on the above research conclusions,the countermeasures and suggestions for the development of ice and snow tourism in Jilin Province are put forward: perfecting laws and regulations,constructing environmental protection technology system;Expand the resources of ice and snow tourism sites and optimize site management;Establish a professional talent reserve mechanism to fill the gap of service personnel;Balance government policies to improve the market orientation of snow and ice tourism resources;Expand funding sources to provide long-term support for the development of ice and snow tourism.