Research On The Innovation Of College Students’ Ideological And Political Education Under The Environment Of "We Media"

Since the development of the Internet,people’s lives have been deeply influenced by we media.Since we media is popular among college students,it provides opportunities for their ideological and political education.However,a large number of negative information carried by we media has had an impact on the ideology of college students,which poses new challenges to their ideology and ideological and political education in colleges and universities.Therefore,the innovation of college students’ ideological and political education under the environment of "we media" is particularly crucial.This article is based on the theory of Marxist theory and ideological and political education,drawing on political science,education,communication,psychology,management discipline theory and research topics and results,the integrated use of literature research,in combination with multidisciplinary theories and comparative analysis of the three main methods of ideological and political education for college students under the background of the media environment for a more comprehensive analysis.This paper focuses on the in-depth analysis of the influence of "we media" on the ideological and political education of college students and its causes,and puts forward a realistic plan for the innovation of ideological and political education of college students under the environment of "we media".Specific research contents are carried out from the following aspects:First of all,this paper starts with an overview of we media and ideological and political education,summarizes the relevant concepts of we media and ideological and political education of college students,as well as and the impact of we media on the ideological and political education of college students.It lays the theoretical foundation and constructs the theoretical framework for the development of the research.Secondly,in-depth analysis of the impact of the media on college students’ ideological and political education,from the media on college students’ ideological and political education has a certain positive positive influence: the innovation of ideological and political education from the media mediators,enriched the content of ideological and political education,improve the college students’ acceptance of education content and reduce the gap between education.But at the same time,we media also have a negative impact on the ideological and political education of college students: we media platforms weaken the dominant position of the education subject,the clutter of we media information intensifies the disorder of the educational environment,and the virtual nature of we media breaks the traditional educational pattern.Dialectically analyzes the media to the positive and negative effects of ideological and political education,affect college students’ ideological and political education of the media are analyze and summarize the main causes of the complexity of media content and scattered,the media way of entertaining and personalization,and college students’ lack of self-control and discrimination in the use of the media.Finally,According to indoctrination theory,psychological theory and life education theory,the pattern,ways and approaches of ideological and political education are innovated.Take the macro goals of Lide Shuren and the micro goals of enhancing "one sense and three characteristic" as the main goals of ideological and political education innovation of college students in the self-media environment,and adhere to the principle of combining virtuality and authenticity,universality and particularity The principle of combination and the principle of combination of dominance and subjectivity,based on the renewed educational concept,reshape the relationship between educators and educated persons,expand the educational space to increase the breadth and breadth of the education radiation,and enrich the educational resources to enhance the penetration of ideological and political education Strength and persuasion are the value direction of innovation.Combining the above theoretical foundations,specific measures for the innovation of ideological and political education of college students under the we media environment are proposed: from colleges,teachers,college students,and objective environments.