Innovation Of College Students' Ideological And Political Education Methods In The New Media Age

General secretary Xi Jinping at the nineteenth National Congress of the party's report puts forward Chinese socialism into a new era.In the new era,new media technology based on Internet and mobile phone media as the representative of the contemporary college students are changing the thinking behavior through the invisible force,more influence on Ideological and political education work,it brings many opportunities for the ideological and political education,to make teaching more efficient,more convenient,more diverse forms.But the new media era brings some challenges,new media era of vast amounts of information and a variety of media to make the educated behavior and personality characteristics have changed,but also challenges the college students' Ideological and political education teaching methods and work.This requires the ideological and political educators to seize the opportunities of the new era,make full use of the advantages of new technology means to reduce the adverse effects.This paper focuses on the theme of the ideological and political education method innovation in the new media age,defines the relevant concepts and analyzes the theoretical basis of the method innovation.On this basis,this paper expounds the reasons for the innovation of Ideological and political education of college students in the new era,that is,the necessity of innovation,and explains the innovation of Ideological and political education methods from different aspects,which is the topic that needs to be paid attention to this stage.At the same time,further pointed out that the era of new media brings to the methods of College Ideological and political education both opportunities and challenges,and the opportunity is the method of Ideological and political education of college students is more diverse,but also it challenges the traditional teaching methods and the existing educational methods,educational methods put forward higher the requirements.Therefore,this requires education should not only for innovative use of new media technology,but also pay attention to the efficiency of the method,not blindly innovation.Finally,the paper puts forward the principles,new models and new means of the ideological and political education methods innovation in the new media age,and puts forward valuable suggestions for the current college education and teaching work,so as to improve the effectiveness of teaching and enhance the ideological and theoretical level of students.