Idea Innovation On The Ideological And Political Education Of University Students Under The Omni-media Environment

With rapid changes in science and technology and the era of rich media resources, people’s lifestyle has been undergoing changes. Meanwhile, the university education in China has also been conducted self reflection and self change adaptively.Under the background of the omni-media, the ideology of college students, learning method and living habits have undergone a subtle changed and have been branded by the times. In the process of ideological and political education, the traditional education idea, content and methods or means are facing huge challenges. There are also great chances. At the same time, we should keep in mind: Do our best on education work of propaganda in colleges; a strategic project & base-firming project & a project for founding souls; the cause of socialism with Chinese characteristics with endure. Therefore, at this stage, it has important practical value to explore actively the solution to the problem and creative thought about the work in the process of ideological and political education under the circumstance of omni-media.This article is divided into 3 parts: introduction, main body, conclusion, which contains 5 chapters. The first chapter introduces the origin and significance of this paper, the research status at domestic or abroad and the research design. At the same time, this part gives a simple summary on the previous research achievements. The second chapter firstly illustrates the meaning of omni-media and expounds its basic characteristics. The third chapter presents relations between ideological and political education’s subject and object under the omni-media environment. The fourth chapter expounds the impact of the development of ideological and political education for college students by omni-media(from three dimensions of school, family and society). On the other hand, it formulates the challenge to traditional ideological and political education(from four aspects: educational ideology, content, methods and means). By the end of the article, the fifth chapter narrates the breakthrough point of this article, namely the idea innovation on ideological and political education under the omni-media environment. The end of the thesis makes a summarization about the subject’s direction on future research and optimization.This article puts forward some constructive suggestions or new ideas, including adding teaching contents about financial management and contract law, carrying out “ideological and political education crisis management”, setting up college students “lifelong follow-up service system” and etc..