Research Of Innovation To College Students’ Ideological And Political Education Under New Media Environment

With the rapid development and extensive popularization of blog, micro-blog, WeChat and other new media, the new media environment has become the current ideological and political education need to face “the reality of the environment”. Based on the perspective of the new media environment of ideological and political education of college students, it not only has the connotation of the new, more highlights the openness, equality, timeliness, diversity and artistic characteristics, This is the innovation of the college students’ Ideological and political education in China provides broaden the new platform of Ideological and political education, and enrich the students’ Ideological and political education in the new period and enhance the college students’ Ideological and political education actual effect in the new opportunities. But with these opportunities, it is the new media environment of ideological political education is facing new changes in college students’ ideological and political education environment, new changes in the ideological and political education object, the ideological and political educators face new challenges and other new challenges.According to the theory of Marxist ideological and political education of the environment, the communication of the "Media Ecology" theory and western philosophy of "Inter subjectivity" theory, this research paper holds the view that innovation of the current ideological and political education should be comprehensive. In the subject of education, to change the ideological idea to expand the ideological and political education of the new position, to enhance the education of the initiative and leadership, to build a new media based on the relationship between the main; In terms of the content of education, not only to strengthen the main melody education to grasp the mainstream ideology discourse, and to promote the new media literacy education into the moral education of college students, but also close to the students’ actual forward the popularization of Marxist theory, according to public opinion changes to update the content of ideological and political education of college students; In the aspect of education method, to make new media become an important channel for educators and two-way interactive education object, on this basis, the promote education carrier technology upgrading. In terms of education environment construction, it is necessary to optimize the social environment of public opinion to create a good environment for the use of new media, the new media environment and strengthen the school campus building to optimize the environment, but also to strengthen the construction of the virtual environment to optimize the Students’ Information interactive environment, to promote the all-round development of college students.