Research Of College Students' Ideological And Political Education Innovation In We Media Age

In recent years,with the continuous development and maturation of we media,it has had a great impact on people's life,especially in the field of communication,bringing about revolutionary changes,promoting human to enter a new era of information that we media is changing people's ways of communication and behavior habits.Relying on network technology,we media has been an important platform of communication.On the one hand,with its powerful information interaction ability and conveniency,we media broadens college students' horizons greatly.It is deeply loved and favored by college students,which brings new opportunities to the development of college students' ideological and political education in we media era.On the other hand,the complex environment of we media is full of negative information that has brought negative impact on college students' ideas and values,which has brought challenges to the ideological and political education.Therefore,it is urgent to carry out the innovations of college students' ideological and political education in the media era.It is benefit for promoting the effect of the ideological and political education that studying for ideological and political education innovation,which enriches ways and theories of ideological and political education and promoting the construction and development of the ideological and political education.The main research methods including literature research method,comparative analysis method and multi discipline research method,based on we media era of innovation of ideological and political education,carrying on the definitions that the present situation analysis,theoretical research and countermeasures research.First of all,by summarizing the concept and characteristics of the we media,analyzing the new characteristics of college student audience,the characteristics and the connotation of the innovation ofideological and political education in we media age.Secondly,after consulting the literature review,teasing out the opportunities and challenges of ideological and political education of college students on we media environment by summarizing and analyzing the information.In view of the current problems of the ideological and political education,following the general rules of education innovation of ideological and political education of college students,putting forward the innovation goals of ideological and political education,the basic principles and contents of college students' ideological and political education innovation.Finally,in order to improve the effectiveness of the college students ideological and political education,proposing the ways of innovation that playing the main role of school education,boosting college students' we media literacy and improving education environment and so on.