Research On The Marketing Strategy Of Gymboree Early Education Center In Shenyang

With the continuous enhancement of domestic economic strength,the improvement of people’s living standards and national quality,it has laid a solid foundation for the progress of education.More and more parents pay attention to early education and pay more and more attention to children’s education and development.According to relevant statistics,the proportion of education expenditure in family income is rising year by year,among which the expenditure for preschool and university stage is increasing continuously.In the first half of 2019,the per capita disposable income of Chinese residents was 15,294 yuan,a nominal increase of 8.8 percent over the same period last year.The per capita consumption expenditure of Chinese residents was 10,330 yuan,a nominal increase of 7.5 percent over the same period last year,of which the expenditure on education accounted for 10 percent,an increase of 10.9percent.The quality and quality of people’s lives are improving step by step,which has created favorable conditions for the growth and development of education.More parents attach great importance to their children’s early education and are willing to invest more energy and funds for their children’s education and growth.Therefore,early education agencies in the market are actively adopting various ways to carry out marketing,in order to further expand the market and consolidate customers.This research in the literature reading and sorting,practice investigation and case analysis level,Shenyang Gymboree Early Education Institutions for this case,the author discussed using SWOT and STP analysis,on the center of the current environment,opportunities and threats of and internal advantages and disadvantages and so on to carry out the further exploration,and the corresponding evaluation;At the same time,4PS and 4CS theories are used to carry out corresponding marketing strategy exploration,and targeted strategies applicable to Gymboree Early Education Agency in Shenyang City are put forward,in the hope of helping the further development of Gymboree Early Education Agency in Shenyang City,and providing some theoretical reference for other early education enterprises.