Venus Early Childhood Center Marketing Strategy Research

0-3years of age is the golden period of brain development in infants and young children, many parents have begun to realize this problem, and generally began to care about the child's early education. Early education industry in China is an emerging industry in China only10years of the development process, due to its huge market potential, the industry is developing rapidly and will soon be the concern of many investors and intervention, but the return on investment far failed to achieve the desired. In recent years, large capital, the foreign brands to enter China early education industry, the majority of early childhood institutions are precarious.This thesis is based on the Venus early childhood center for the study, STP marketing theory, service marketing theory to Venus and the Early Learning Centre, to analyze the marketing strategy, and comments and suggestions to help Venus to explore good profit model, and also hope to play a reference to the healthy development of the early education industry.