Research On Marketing Strategy Of Xinxing Red Yellow Blue Early Education Center

With the sustainable development of contemporary economy and the substantial improvement of material living standards,as well as the changing of today’s Internet,artificial intelligence,science and technology information,parents’ access to knowledge is more convenient than ever.They pay more and more attention to children’s early education,and their home-teaching style is more scientific.Early education has been paid more and more attention,many early education institutions emerge as the times require,and the competition of early education institutions is becoming increasingly fierce.In the fierce market competition,early education institutions need to introduce new market systems and choose appropriate marketing strategies to achieve better development.This paper takes the marketing strategy of RYB Education Institute in Xinxing as the research object,collects and refers to the marketing strategy research results of education marketing and early childhood education market,integrates the methods of literature analysis,investigation and case study.And I will try to systematically summarizes the marketing status of RYB Education Institute in Xinxing,finds out the existing problems in marketing and carries out marketing Internal and external environment analysis,SWTO analysis,using STP analysis tools to clarify the market segmentation,target market selection and market positioning of RYB Education Institute in Xinxing,and formulate corresponding marketing strategies from product,price,channel,promotion,personnel,process development and environment.The first chapter introduces the research background and significance,research methods and research content.The second chapter will talk about the marketing status and existing problems of RYB Education Institute in Xinxing.Based on the analysis of its marketing status,this paper discusses the problems and causes of its marketing.In order to further explore the causes of the marketing problems of the Early Education Institute,the third chapter analyzes the marketing environment of RYB Education Institute in Xinxing.In the external environment,it analyzes the policy environment,economic environment,social and cultural environment,competitive environment,and uses SWOT method to analyze the advantages,disadvantages,opportunities and threats of the Early education institutions,So strategy should be chosen for the new red,yellow and blue Early education institutions.The fourth chapter is the strategy formulation and safeguard measures.This part first expounds the STP strategy of RYB Education Institute in Xinxing,and then gives the 7PS marketing mix strategy.Based on the parents’ income level,parents’ educational level and living geographical location,this paper makes market segmentation,and determines that the target market is the parents with high income and high education level,as well as the parents whose living geographical location is close to the Early education institutions.Finally,according to the characteristics of the target marker,the marketing mix strategy of product,price,promotion,participant,physical evidence,and the process management is given,and measures to improve the professionalization of personnel,improve the incentive mechanism,and encourage marketing innovation,and encourage marketing innovation are proposed for the marketing mix strategy.It can build the foundation for RYB Education Institute in Xinxing in the emerging market,gradually enhance the influence and popularity of RYB Education Institute in Xinxing,and provide useful reference for RYB Education Institute in Xinxing about marketing channel expansion and marketing performance growth.