Research On The Effective Use Of Social Media In Ideological And Political Education Of College Students

With the rapid development of network technology,social media applications represented by apps such as WeChat,QQ,Weibo,and forums have revolutionized the way of life of the masses.College students are the most widely used and most active social media user group,and social media has profoundly affected The study and life of college students.Social media is a new carrier of college students’ ideological and political education,and its use directly affects the effect of college students’ ideological and political education.Social media provides a resource-rich educational platform for college students’ ideological and political education,and becomes ideological and political education information The distribution center and the amplifier of social public opinion.Therefore,studying the effective use of social media in the ideological and political education of college students is an important issue for the innovative development of ideological and political education of college students.Based on the perspective of ideological and political pedagogy,this article combines the knowledge of communication and sociology,and uses literature research and interdisciplinary research methods to conduct in-depth research on the effective use of social media in college students’ ideological and political education.In the context of the information age,social media,as an important carrier of college students ’ideological and political education,plays an important media role in college students’ ideological and political education due to its spontaneousness,immediacy,interactivity,sharing,and extensive coverage.Social media is used in ideological and political education for college students.It has the advantages of enriching the resources of ideological and political education,optimizing the methods of ideological and political education,improving the efficiency of ideological and political education,and promoting the interaction of ideological and political education.Issues such as changes,simple and slow updating of content settings,declining authority of ideological and political educators,and poor ideological and political education.To make full use of the advantages of social media in the ideological and political education of college students and solve their existing problems,it should be targeted at the problem,improve the ability of both sides of ideological and political education to use social media,optimize the environment of ideological and political education for college students and expand The expression form of social media in ideological and political education,establish and improve the system of social media operation in ideological and political education,with a view to providing effective suggestions for the effective use of social media in ideological and political education,and improving the effectiveness and attraction of ideological and political education force.