Study Of Pathways To College Students' Ideological And Political Education Under The Background Of New Media

At present,the ideological and political education for college students is confronted with a pair of contradictions: on the one hand,the effect of teachers' use of traditional manners,methods and means to carry out ideological and political education for college students is not ideal;on the other hand,college students' habit of using new media to obtain various information,and the flood of multiple thoughts make the mainstream ideology suffer from a certain impact.Therefore,under the background of the new media,we must change our ideas,renew our ideas,and make full use of the advantages of the new media in the ideological and political education for college students,so that the dominant power of the ideological and political education of college students is always in the hands of the party and the government.The dissertation first clarifies the background and significance of the research,and then summarizes and combs the relevant research at home and abroad on the basis of the full possession of literatures,and then briefly introduces the contents and methods of the research,the innovation and the shortcomings.Then through the compilation,implementation and analysis of the questionnaire survey on the status quo of College Students' Ideological and Political Education under the background of new media,it not only affirms the opportunities for college students' Ideological and Political Education under the background of new media,but also points out the problems of ideological and political education of College Students under the background of new media.Finally,the ways of Ideological and political education of College Students under the background of new media is explored: first,follow the law of college students' network ideological and political education;second,set up new teams of new media for college students' ideological and political education;and third,to build up a new media platform for ideological and political education for college students,including: building and using the website to carry out ideological and political education for college students,building and using micro-blog to carry out ideological and political education of college students,building up and using We Chat to carry out ideological and political education of college students,building up and using APP to carry out ideological and political education and building college students' ideological and political education and using SNS to carry out ideological and political education for College students.There are three main points in this dissertation: 1.Combining theory with practice.In addition to the theory of multidisciplinary(communication,pedagogy,management and Ideological and Political Education),the author compiles a questionnaire survey on the status of ideological and political education of College Students under the background of new media,and selects two representative universities of Jiangxi University of Finance and Economics and Nanchang Institute of Technology to investigate the ways of ideological and political education for college students under the background of new media.The study provides an empirical support for science.2.highlighting the value and role of new media in the ideological and political education of college students.When discussing the ways to College Students' Ideological and Political Education under the background of new media,this dissertation focuses on the value and function of these new media,such as website,micro-blog,WeChat,APP and SNS,in the ideological and political education of college students,so that the theme of the dissertation is more prominent.3.highlighting the direction and age of College Students' Ideological and Political Education.The ideological and political education of college students is related to the party and the national ideological security,so the dissertation has always highlighted the guiding role of Xi Jinping's New Era of Socialism with Chinese Characteristics,the nineteenth major reports of the party and the important speech of the National College of ideological and political work,showing the direction and the times of the dissertation.Of course,there are also shortcomings,mainly in two points: 1.empirical research needs to go deep.In this dissertation,the empirical research only stays in the description of the statistical level,and does not reveal the profound reasons behind the objective facts,and it is in lacking of necessary depth.If we can use the method of factor analysis to interpret the related factors or reasons that influence the ideological and political education of college students under the background of the new media,this empirical study will be more solid and more meaningful.2.The statistical technology needs to be improved.In this dissertation the traditional sampling technology is used.If we can use big data analysis technology,we will be more accurate in investigating data.The large data can not only analyze the whole sample for the whole users,but also can make a fine analysis to the group users,and it can also carry on the precision analysis to the individual users.For example,big data can be associated with data generated by individual users in different platforms,and deep mining and analysis can be done.