Research On The Countermeasures And Influence Of New Media On College Students' Ideological And Political Education

With the rapid development of information technology and Internet, new media play an increasingly important role in our life, and revolutionary changes have taken place in the mode of transmission of human.Information dissemination become more convenient and quick, and create new culture mode of production and life. It has a profound and long-term influence to ideological concept and behaviour on social life.At the same time, it has also brought new opportunities and challenges to the ideological and political education of college students. On the one hand, new media has enriched the methods of ideological and political education and teachers can work through new media so that improve the ideological education of effectiveness; On the other hand, because the new media is virtual and open, and the college students' media literacy is low and the government's work does not reach the designated position in the new media regulation, so that bad information makes the ideological confusion, and the lack of sense of responsibility and moral sense. It is not conducive to the formation of healthy personality and correct perception on life, values and world. what's more, it affects the socialist modernization construction of our country.Therefore, under the new situation, strengthen the research on the effects of new media on college students, especially the new media research on college students' ideological and political education, is particularly important. On the basis of the new media present situation of college students and the influence of new media on college students' ideological and political education situation, and combine the characteristics of the new media and the theory of communication. This article analyses the reasons of the problem of college students' ideological and political education from the transmission way of object, content, environment and carrier. According to the reasons, and the solving measures are put forward from the aspects of students,teachers, schools and social. Students should improve their media literacy,self-awareness, self-control and their own quality. Teachers should change their idea,and improve their skills and teaching methods. Schools should optimize the teaching content, and strengthen the construction of campus network culture. The government should establish the system of new media supervision and management,and strengthen the supervision of the new media, so that create a favorable environment of the new media. To improve the ideological and political education of college students through the efforts of all the members.